Rand Fishkin is the Wizard of Moz and creator of Whiteboard Friday Videos. Rand was nice enough to sit down with me on the Digital Agency Marketing podcast and we covered a few good topics around marketing.
In this video I want to break down the top three things that we talked about on the podcast.
1. Strategy vs. tactics [0:51]
2. What marketing channels to focus on? [2:06]
3. KPIs for each part of the funnel [2:49]
4. Bonus: You don’t have to know how to manage people [4:02]
Check out Rand’s Whiteboard Friday videos here: http://ift.tt/1dYKobH
It’s worth checking out the full interview on the Digital Agency Marketing podcast:
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Listen on iTunes: http://apple.co/2nsBgon
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