Today, we’re going to look at Comedy Central, and see how they have been trying to target millenials by attempting to balance tv and the growing power of social media.
We all know that how we watch content has changed dramatically over the last decade, and TV networks know this too. But no one has hit on a formula for exactly how to present TV content to a millennial audience, where viewers are using a wide variety of platforms.
The reality is that comedy is the only genre that allows this kind of flexibility, other than the news. Dramas, romance, science fiction; it’s difficult to present any of these in small pieces because the plots are too complex or the mood and tone will be disrupted if you cut them up too small. And although comedy can easily have an overarching storyline, it’s also easy to pull out certain parts and present them without context, to a new audience.
For Comedy Central, the most obvious place to start is The Daily Show.
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