In this video we talk about how to vlog like Logan Paul and what makes a vlog go viral. Logan became a superstar in 2014 about a year after Vine was introduced. Starting out by making 6 second viral video clips, the 22-year-old today has a net worth of around $7 million.
Although no one can say for certain what makes a vlog go viral, these are of a few of the principles that social media experts agree upon using logan paul as our subject:
1) Think like a Street Magician
It’s estimated that vlogs have about 5 seconds to grab a viewer’s attention; and most digital ad execs will argue that it’s more like 3.
2) Be Insanely Practical
Paul was actually a full ride scholarship student at Ohio State; he had a 4.0 and was majoring in engineering when his vine account started to glean attention.
After trying to maintain both aspects of his life he finally decided to take a break from college and pursue his entertainment career
3) Promote Like a Crazy Person
Part of Logan Paul’s success is the sheer volume of content that he produces, but his content distribution is what truly separates him from the average vlog star. He has 15 and a half million followers on Facebook, and around the same number of likes.
The Maverick socks are a giant promotional item and a fan group that Paul has dubbed his “Logang” will actually hang out in front of his building waiting for him to toss them free socks.
4) Integrate Endorsement & Be Ready for Change
Endorsement is one of the real money-makers for viral video stars and Paul is able to pull product placement off better than most ad execs. Paul always adds his own brand of humor to a project, he knows his fan base.
When Vine was dissolved by Twitter in 2016 Paul told CNBC, “Honestly it’s sad, but I can’t say I didn’t see it coming,” Paul had been building his Facebook, Instagram, and Twitter account’s followings for more than a year before Vine’s closing was announced.
Most recently, Paul is waiting for the release of his new screenplay, adult comedy Airplane Mode, Someone called it “American Pie for Gen Z”, and by Paul himself describes it as “Expendables with Internet stars”.
The movie business is a dream he’s been nurturing for some time now, and if his past is any indicator, than we’ll be seeing more of Logan Paul in the future
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