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3 Important Questions That Will Improve Your Cold Emails

In today’s video I want to run through three important questions that will improve your cold email campaigns and that got our sales guy 10% response rate.

One of the new sales guys on our team came back with an initial draft that does a lot of what you guys send when you send me cold
emails, where it follows every rule that we talk about but there’s stuff off about it.

So in this video, I want to run through the questions that helped
him improve his campaigns and get a 10% response rate, and that should ideally help you.

So here are three questions you should be asking.

#1 Am I lying? [0:41]

Is there anything in this email that would jump out as untrue to somebody who knows what they’re doing?

#2 Is my data clean? [3:32]

Make sure there are no weird spacings or anything. The other two things to look out for are misspellings in the actual email template
or grammar errors. And then any additional text on the company name you’re sending out to, like LLC, Inc., or having it written in all caps.

#3 Does my email make sense when read out loud? [4:37]

It’s a simple question, but you’d be surprised at how few people actually read their emails out loud and ask themselves if it makes sense, knowing nothing about the company.

Thanks for watching the video! Feel free to sub if you like this type of content. :)

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Try Base CRM, All-In-One Sales Platform: http://bit.ly/2naWVNv

Need lead generation or marketing support for your agency? Check out http://experiment27.com

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3 Best Marketing Tips from Rand Fishkin (Moz)

Rand Fishkin is the Wizard of Moz and creator of Whiteboard Friday Videos. Rand was nice enough to sit down with me on the Digital Agency Marketing podcast and we covered a few good topics around marketing.

In this video I want to break down the top three things that we talked about on the podcast.

1. Strategy vs. tactics [0:51]

2. What marketing channels to focus on? [2:06]

3. KPIs for each part of the funnel [2:49]

4. Bonus: You don’t have to know how to manage people [4:02]

Check out Rand’s Whiteboard Friday videos here: http://ift.tt/1dYKobH

It’s worth checking out the full interview on the Digital Agency Marketing podcast:
LIsten on our website: http://ift.tt/2mpIZiF
Listen on iTunes: http://apple.co/2nsBgon

—————–Support the channel:

Support this channel: http://ift.tt/2dDvfBo

SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1

Check out our Digital Agency Marketing Podcast:
http://ift.tt/2kzELXf

Try Base CRM, All-In-One Sales Platform: http://bit.ly/2naWVNv

Need lead generation or marketing support for your agency? Check out http://experiment27.com

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3 Best Marketing Tips from Rand Fishkin (Moz)

Rand Fishkin is the Wizard of Moz and creator of Whiteboard Friday Videos. Rand was nice enough to sit down with me on the Digital Agency Marketing podcast and we covered a few good topics around marketing.

In this video I want to break down the top three things that we talked about on the podcast.

1. Strategy vs. tactics [0:51]

2. What marketing channels to focus on? [2:06]

3. KPIs for each part of the funnel [2:49]

4. Bonus: You don’t have to know how to manage people [4:02]

Check out Rand’s Whiteboard Friday videos here: http://ift.tt/1dYKobH

It’s worth checking out the full interview on the Digital Agency Marketing podcast:
LIsten on our website: http://ift.tt/2mpIZiF
Listen on iTunes: http://apple.co/2nsBgon

—————–Support the channel:

Support this channel: http://ift.tt/2dDvfBo

SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1

Check out our Digital Agency Marketing Podcast:
http://ift.tt/2kzELXf

Try Base CRM, All-In-One Sales Platform: http://bit.ly/2naWVNv

Need lead generation or marketing support for your agency? Check out http://experiment27.com

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In this video I do a review of zoominfo and I show you why it’s one of the lead generation tools worth investing in and what we use it for.

Main advantage of zoominfo is the search page and the search filters available.

Zoominfo is about $300 a month.

Check out zoominfo here: http://ift.tt/zpdMpx

Is It Worth Buying B2B Data? (3 Services I Use) – https://www.youtube.com/watch?v=jTdhzlkyjxM

—————–Support the channel:

Support this channel: http://ift.tt/2dDvfBo

SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1

Check out our Digital Agency Marketing Podcast:
http://ift.tt/2kzELXf

Try Base CRM, All-In-One Sales Platform: http://bit.ly/2naWVNv

Need lead generation or marketing support for your agency? Check out http://experiment27.com

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How to Run a Sales Discovery Call? (+ Scripts)

In this video I talk about the initial discovery call for agencies. What to say on that first call to actually turn it into a proposal? Get the full script here: http://bit.ly/2niKz78

In the agency sales process, there are a few steps. The first one is getting that initial meeting on the calendar, discovery call. Normally that leads to a proposal which then leads to a contract, and then leads to a sale.

So we want to talk about getting that initial call to proposal here.

And I’m gonna go through an exact script you can get here: http://bit.ly/2niKz78

1. Introductions [0:44]

2. Here’s what we did for a client [1:07]
* Client’s problem
* The solution your agency found
* The results

3. Have you struggled with similar issues when it comes to (issue)? [1:56]

Get the access to the full script here: http://bit.ly/2niKz78


Videos mentioned:
How We Booked 6 Fortune 500 Meetings in 6 days – https://www.youtube.com/watch?v=WmAEeYeNYOs

—————–Support the channel:

Support this channel: http://ift.tt/2dDvfBo

SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1

Check out our Digital Agency Marketing Podcast:
http://ift.tt/2kzELXf

Try Base CRM, All-In-One Sales Platform: http://bit.ly/2naWVNv

Need lead generation or marketing support for your agency? Check out http://experiment27.com

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