In this video we review how the highest grossing movie ever marketed its way to success. Today we’re going to look at what factors made Avatar the biggest commercial hit in the history of the silver screen.
Avatar just doesn’t have the impact of these other giant blockbusters.
The digital marketing campaign for Avatar was multi-layered and the biggest driving force behind the success of the movie. They knew from the start that the thing audiences would be excited about was this world that they had created. The story is nothing particularly original, it’s basically a retelling of Pocahontas or Dances With Wolves and other similar ideas, but they geography and wildlife of Pandora is what breathed life into the film.
To learn what marketing techniques were executed to make Avatar so successful watch the video.
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