You’ve got an idea for a movie, right? Everyone does: some story you’d like to capture on film. But if you looked at movies as a pure investment, where the only thing you cared about was making money, then what kind of movie would you make?
Well, it turns out there is only one sensible answer: horror.
Today, we’re going to look at an American production house called Blumhouse, who have produced some of the highest grossing horror films of all time. We’ll compare their model to that of other, non-horror studios and see why their genre has such a shocking return on investment.
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