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Following the Rules

How a Meetup group I started at 3AM grew to over 113 members in a week

At the beginning of September I started a meetup group for brand and marketing managers in NYC. I thought it was just going to be a couple people hanging out, and then 113 people joined within a week.

Spitting Cereal

I’m still cleaning up the mess.

Fast-forward to the beginning of October, and I’m presiding over an event with more than 33 people at it.

Now, I have a bunch of new connections and credibility, and it all came from a meetup group I started in five minutes at 2:30 in the morning.

Check out this video explaining how to start a meetup group. In it you’ll learn how it all came together, and how I got over some common fears to start the meetup, including how to find a venue, what to talk about, and how to get people to go to it.

I hope this inspires you to connect like-minded people where you live.

There are really two main things to remember when starting a meetup:

1. Make sure the topic is something people can relate to.

This is probably the easiest part. Think of what you are, and then start a meetup group for that.

What do you like to do? Are you into horror movies? Martial arts? That thing where you take a knife and whittled down wood to make sculptures?

Whatever it is, there other people in your city that are into it, and I bet, just like those marketing managers, they are dying for somebody to connect them.

 2. Just start the damn group

I think it costs like $10 a year to join Meetup. Pay the dues, start the group, and write a couple sentences explaining what you want to do. Then, set up the first meeting at a bar and set it to repeat every month.

That’s all it takes, and Meetup will do 97% of the promotion for you.

Go out there, start a meetup, then come back and leave a comment about how it went. I’ll be right here when you get back.


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