The next step is to learn a new skill. It’ll make you more interesting, and you’ll find out more about what you like. The cool thing is, once you understand the method Tim Ferriss is about to talk about, your whole perception of what it takes to learn a skill will be different.
The last step on our journey of self discovery is reaching out to experts. Once you find out what you want to do and have some experience in it, talking to someone who has mastered the skill will take you to the next level.
What’s one book, movie or talk that changed the way you thought about computer programming? I’ve already looked at Code Complete and The Pragmatic Programmer, but would love to get more info on the subject.
Last week’s challenge was to write a post for Cracked.com. So far, I’ve submitted a post to the forums, and I’m going through the editorial process. Hopefully, that means the post will be up within a couple weeks.
In the meantime, I’ve been researching landing pages.
Quick overview: A landing page is the first page a user sees when visiting your site, and having a really good one will help your company get a lot more customers.
For instance, I was working with a startup who needed more users to buy their product (who doesn’t right?). Adding a landing page increased their conversion rate by 27% overnight.
That means 27% more people bought just from adding that one extra page.
A simple landing page quickly explains what your product does, and asks the user to either sign up or make a purchase right away. That’s a lot different from what companies usually do, which is sending people directly to the product with very little explanation or context on what they should be doing.
Here are some of my favorite landing pages, and what you can learn from each. This will help you construct the perfect landing page, and get more customers:
This page clearly explains the benefit of Square, and lets you sign up right from the front page.
They have the headline “Sell more with Square,” and then just one button. You don’t even have to type anything in on this page.
You hit the page and it says “Watch TV shows & movies anytime, anywhere.” They even put the price on there and a button to start your free month.
Just like the Square page, there’s no place to put in your information, they just want you to click that button and commit to signing up.
They also show a huge picture of a happy family, which could easily be your family if you sign up.
Moviepass is a service that let’s you see unlimited movies in theaters for only $30 a month. I love them, and use the service all the time.
On their landing page they clearly say what the product does in one sentence: it’s an “all access pass” to “theaters nationwide.” Then you put in your zip code to sign up.
Once you put in your zip code, you’re already imagining what it would be like to use their product, and they basically sold you.
When you land on Appsumo, they immediately show you what they’re selling. They assume you’re coming to their site to buy a daily deal, and they put their branding in the copy of each product page, so they don’t need to have a static landing page.
If you buy from them, you immediately get signed up to their mailing list, where they keep sending you new deals.
Appsumo uses their individual product copy a lot more than other startups because Appsumo doesn’t just sell one product, they sell daily deals for multiple products.
Their page is a lot harder to replicate, since you would need to continually update it and write sales pages for each new item rather than have one static page for all of your products.
The Twitter team knows that everybody already knows what Twitter is, and they figure that if someone goes to Twitter.com they either want to sign in, or sign up for a new account.
With that in mind, they make it really easy for new users to sign up. All you need to do is put in your full name, email and password, then click the button and you’re done.
This is one of the simplest, and cleanest landing pages I’ve ever seen.
So, what do these pages have in common?
1. The headlines quickly answer the question “what is this product?”
2. None of them ask for very much info upfront
No more than a few input boxes, and three of those landing pages were just one button.
3. All have clearly defined goals for new users
They know exactly what they want a first time visitor to do, and make it easy for the visitor to reach that goal. Most of the time, that means users are signing up for new accounts.
Now that you have some information on the best landing pages on the web, I recommend going back to any website you run, and making sure the first page clearly explains what you do in a way new customers will understand.
P.S. What are some of the best landing pages you’ve ever seen?
The third day was a bit tough because 15 minutes was such a long time to be meditating, and by the 35 minute run on Saturday, I knew I was devoting more time than I could handle to meditation.
Besides, I have stuff to do..
During the shorter meditations though, I felt more relaxed, and got to a level I hadn’t experienced during any of the previous times I’d tried to do it. I think it had a lot to do with Buddhify and the way the app was setup — it made getting into meditation a lot easier.
The result is that by forcing myself to meditate every day for a week, I can now see myself incorporating 5-10 minutes of meditation a day into my schedule.
Last week I never thought I’d be able to get into meditation, and now not only do I see it as a possibility, but I now exactly how many minutes I’d start with, and how it would look.
We all have fears, and things that are holding us back, but very few people write out what their fears are and then make a consistent effort to conquer them.
If you’re one of the people that can do that, you’re going to end up on a different plane from everybody else, and these weekly challenges are a great way of getting you to that point.
Let me know in the comments: What is one fear you’re facing, and what could you do next week to conquer it?
I read a lot of blogs, but my favorite time waster is Cracked. In high school, I’d split my time between playing World of Warcraft and reading that blog, so it would be a pretty big emotional win getting published there.
It’s also one of the biggest comedy sites on the internet, and they only publish six posts a day from a countless number of submissions, so this will be the hardest challenge this year so far.
But, this week I’m going to do the writing, and get a post featured on Cracked.com.