How do I keep track of all these followup emails?!?

Just got back from interviewing Keith Petri, head of biz dev at eDealya and founder of CNSLT.us. Keith did an interview with me a few weeks ago, and here he is again, talking about the best way to keep track of networking contacts.

When I first came to NYC, my goal was to get a job as quick as possible. In order to do that, I had to meet as many people as possible. I also had to build relationships with them.

cool guys hanging out 300x239 How do I keep track of all these followup emails?!?

Strictly professional, of course.

Eventually, my list of people to follow up with, which I was tracking on pieces of paper, became too much to bear and I stopped following up with everyone.

That’s when I reached out to Keith Petri through Ohours and he suggested using Pipedrive to manage sending followup emails. It worked, and I brought him on today to show you how to do it.

Sit back, enjoy this lengthy video, and I hope you come away with one or two things that will help you on your quest to find your dream job.


I hope you liked that, go ahead and thumbs it up on Youtube if you did.

To recap, here’s the full-size screenshot of Keith Petri’s Pipedrive:

fake pipedrive alex berman 300x47 How do I keep track of all these followup emails?!?

Click to make this way bigger.

Also, here are links to the tools mentioned in the video:

And the email script to use on a cold contact if you ever lose touch:

Hi Mark,
I first want to apologize that we haven’t been able to connect recently. It is my goal to solidify a partnership with your business which in turn will be able to better communicate with your audience with our platform. We have a large list of domestic retailers whom we have worked with over the past 2 years. If this is something that is no longer a priority, I completely understand.
 
Otherwise, I wanted to reopen the conversation and let you know that your firm would be the ideal partner for us as we continue to work with leading brands. Let me know if you have a few minutes to touch base.
 
Thanks,
Keith

If you want to hear more from Keith Petri, be sure to subscribe to his blog by clicking this sentence.

I hope you have a great week!

Best,
Alex

How do I get into reading?

A big question I asked myself for years was “how do I get into reading?”

I had a friend who was really into books, and he seemed like the smartest guy ever, and of course I wanted that for myself. I tried reading books, but they were too hard and I didn’t really understand the value.

gold bars 300x225 How do I get into reading?

“When’s the trash guy coming to pick these up?”

One day, I got fed up with not being into reading, and decided to power through one of the hardest books I could find, Antonio Demasio’s Self Comes to Mind. I ended up reading the book in two hours; I don’t remember any of it, but powering through opened my eyes to the joy of reading; it really made it seem doable. That year I went through more than 250 books on Marketing, Psychology, persuasion, biographies, scifi and fiction. Sometimes all it takes is pushing through that first obstacle.

In order to get you into the excellent reading game, here’s a video I made listing out the three reasons why people don’t want to read, and why each of those reasons is bullshit. Watch this video to help you get over some mental barriers you may not know you have, and get you into reading books.

Good job watching the video! Let’s recap the three hangups most people have when getting into reading:

1. “There’s no reason to read!”

If you don’t think there’s a reward in reading, Goodreads.com will turn it into a game for you, and if you’re really competitive and want to beat your friends, Goodreads is perfect for that. Try to beat my 271 books read!

Ryan Holiday writes in his reading list that if you read two or three biographies, you’ll be smarter than all your friends because nobody reads, and I completely agree with him. That’s way you need to start reading before your friends do.

2. “I don’t have time to read!”

Audible helps you with that because you can listen to audiobooks anywhere. Instead of spending hours on Skrillex, or whatever you listen to, try the Abraham Lincoln biography. It’s the same process, but you’ll get more joy in the longrun, and you’ll absorb more than if you didn’t read at all.

3. “Reading is too expensive!”

If you don’t want to pay for books, there’s always Piratebay. In the video, I go over how to get Tim Ferriss’s Four Hour Work Week for free, but you can grab any book on there for the most part.

Once you read a couple, you’ll realize how much information is in each book, and it won’t really phase you to pay $8 for somebody’s life experience.

As soon as paying for books doesn’t phase you anymore, that means you’re into reading! Once you’re into it, you’re on the path to greatness.

Now go back to Youtube and thumbs up this video, jerk.

Thanks!

-Alex

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Do press conferences count as news?

I’ve been thinking a lot about pseudo events after reading The Image by Daniel J. Boorstin. A pseudo event is any piece of news that people listen to and write stories on just because it’s news.

Sound kind of round about? It is. Think press conferences, museum openings and planned speeches. Anything that’s created solely to be on the news.

KimKardashian 070710 300x300 Do press conferences count as news?

Kim Kardashian – a living pseudo event.

P.T. Barnum from Ringing Brother’s Circus was a master at this – he would invent a character – say a mermaid – and then hold a press conference to announce it. People would come to see this mermaid in person, and reporters would write about the people who came.

Another master at creating pseudo events was Joe McCarthy, leader of the McCarthy trials in the 1950s, an investigation by congress whose goal was to find communists living in the United States. McCarthy used to hold a press conference to announce he had some big news coming out later that day. After a few hours, he’d hold another press conference to say that the details haven’t been worked out, but if the media came back in a few days, he’d be ready to annonce.

He did this on several occasions; keeping the media chasing him until he could pull something newsworthy together, and the media loved him for it because it gave them something to write about; a story readers wanted to buy.

McCarthy kept the media going like this for months at a time, and each announcement got written about in the papers.

And featured in a Billy Joel song.

How can you use the power of pseudo events to boost the image of what you’re creating? How can you do things people want to write about?

I don’t have anything specific here, but if you could somehow plug into the media pseudo event system, the thing you’re pitching would get very big incredibly fast, and reporters would love you for it.

Just a thing to think about.

Take care,
Alex

How to Contact Anyone (For a Coffee Meeting)

A lot of people asked me how I got a job at a startup two weeks after moving to New York City knowing nobody, and I always have to tell them that the secret is meeting people for coffee.

19231 miscellaneous coffe cup of black coffe 300x187 How to Contact Anyone (For a Coffee Meeting)

Scalding hot coffee.

The next thing they ask is “how do you just email random people? Like, how do you find them? what do you say?”

In the video below I answer both those questions. Watch it and you’ll see how to:

1) Find out what company your dream company is.
2) Find a target at that company to meet and discuss what your dream role could be.
3) The kind of email that will force them to respond.

Here’s the video that will help you contact anyone and get them to meet you. Enjoy!

To go over that again, the process is:

1. Go to Google.
2. Search for companies in the category that you want, and if you don’t have job titles at this point, search for job titles you might be interested in.
3. Go to LinkedIn and search for the name of the company and the job title.
4. Find a person on the site and find something in common.
5. Throw their name into Gmail, guess their email address.
6. Write a snazzy email. Here’s the script again:

Subject: Hi From Alex
Hey Penelope, saw your profile while doing research on LinkedIn. Noticed you were an analyst for JP Morgan Chase. Also noticed you went to Harvard, some of my best friends went there! I’m on the search for my dream job, and it be great to sit down and ask three questions about your experience working for Chase.

Are you free on Thursday afternoon or Friday for a quick coffee meeting?

Best,
Alex Berman
212 807 2121

P.S. I know you’re probably busy, so I can send the questions via email if that would be easier.

7. Send the email.
8. Do it again twenty times or until you get a response.
9. Go to the interview; don’t be a goof.

Congratulations! Being unemployed is no longer an excuse, so go out and crush it.

Later,
Alex

P.S. If you liked this and want more, stick your email address into the box on the top right for updates.

How to Learn Guitar Fast (In Less Than Two Weeks)

Warning: Long and detailed post alert. Bounce if you don’t want to actually learn something.

So you finally want to learn how to play guitar? That’s awesome. Here’s the method I used to learn guitar fast.

For a long time I didn’t know how to play any musical instrument at all. I played a little bit of trumpet in third grade but forgot it almost immediately.

louis armstrong color trumpet How to Learn Guitar Fast (In Less Than Two Weeks)

Pictured: Not Me.

About two years ago I was a party with a whole bunch of other people. We were having a great conversation, then this guy walks in with a guitar. He didn’t say a thing, just walked walked over to the corner of the room, sat down on the couch, put up his case, pulled out the guitar and started playing. I think it was a Beatles song.

jimi hendrix 300x290 How to Learn Guitar Fast (In Less Than Two Weeks)

Jimi was guitar player, right?

As soon as he started, everyone slowly moved toward him until the whole room was in a semi circle around him; we were all tuned in to hear what he was playing.

Watching him move his fingers across the fretboard, I knew I wanted that power.

dio 300x288 How to Learn Guitar Fast (In Less Than Two Weeks)

The power of rock!

The next day I called up a guitar teacher from Craigslist, went to the teacher, paid for the first lesson, and told him “Alright, I want to play guitar.”

“Okay, let’s do it,” he said. “Buy this book, it’s $25 dollars, and it’ll have a bunch of finger exercises in there. Practice the finger exercises for a little while and then eventually you’ll be able to play!”

Then I asked him, “how long does it take to learn this kind of thing?”

And he told me, “you’ll be able to play songs within six months, but you won’t be any good for at least two years, maybe even longer.”

At that point I stopped listening, I thought, “screw that, if I’m going to learn guitar, I want to do it quick before all my song ideas go away.”

Instead, I took a list of every major guitar chord, separated them by key and used that list to learn guitar in two weeks.

What’s a key? We need a music lesson real quick:

Key is a musical term. All songs are played in keys. The easiest way to play a song is to strum a chord, a chord is a series of notes played at the same time. All songs are built up on a series of chords. The most used chords are the major chords which is what we’re going to be learning.

To make it easier for you, I took all the chords you’ll need to play in every key, found the overlapping chords, and, as it turns out, you only need to know 24 different chords to play every song on guitar.

Learn Guitar in The Next Two Weeks

Give this system two weeks, and after that you’ll be able to play millions of songs. You’ll also be able to write your own.

How It Works

This system is all memorization. Normally when people talk about memorization my mind shuts off, but the gamified nature of this system makes it easier to stay motivated.

You’re going to learn a series of new chords, three a day for the next five days, then, in the final nine days, you’ll be practicing those chords until you have them memorized.

You’ll be practicing five minutes on, five minutes off. That means you’ll be memorizing hardcore for five minutes, then you’ll take a five minute break and play some video games or whatever, then you’ll come back and do it for five minutes again.

Each day of practice will take about two hours of work. So set some time up after school or work to just sit down with the guitar and do it. If you work hard for the next two weeks, you can spend the rest of you life enjoying your own playing.

Tuning the Easy Way

Tuning the guitar isn’t as straightforward as it could be, but there’s an app for four bucks in the iPhone store that will help you. Download that, maybe check out this tuning guide, and that’s tuning.

Intro to the System

Below I listed out all the major keys, C D E F G A and B, and what they transpose into with a capo. A capo is a black piece of plastic that fits over the neck of the guitar, you can slide it up and down, and it will move you to different keys.

capo 300x227 How to Learn Guitar Fast (In Less Than Two Weeks)

The magic guitar playing machine.

chords with capo transpositions 300x113 How to Learn Guitar Fast (In Less Than Two Weeks)

Every major key (click for larger image).

That’s the secret here, instead of having to learn hundreds of different chords over 14 keys, we’re only going to learn 12 chords over 4 keys.

Thanks to the capo, we can throw out all the keys we don’t need, and we’re left with C D G and A.

chords with capo transpositions1 300x113 How to Learn Guitar Fast (In Less Than Two Weeks)

Ignore the ones in red.

Now, let’s list out the chords needed to play guitar in each one of these.

chords we want to learn 243x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The full list of learnable chords – notice the duplicates?

There are a lot of chords here, 28 in total. You probably don’t want to learn that many, so let’s hone this list down a bit. First, get rid of all the diminished chords. Nobody ever uses diminished chords and they aren’t in many songs. You can learn them if you want to, but I wouldn’t right now.

chords we want to learn no dim 243x300 How to Learn Guitar Fast (In Less Than Two Weeks)

No more diminished chords.

Take all the remaining chords and do an 80/20 analysis. Here I ranked them in order by how many times they were used in the four keys, and broke that down by the day you’re going to learn each one. Check out this diagram:

learn chords in this order 249x300 How to Learn Guitar Fast (In Less Than Two Weeks)

List of chords ranked by number of times repeated.

We’ll learn the chords in this order, three at a time, until you can play in every key.

What An MMO Can Teach You About Guitar

For a while I wasn’t motivated to do anything except play a video game called World of Warcraft. You make progress in that game by looking at an experience bar. The more characters you kill in the game, the more experience you get, and the more you play. It’s the best motivation system I’ve ever seen.

Using this system you can take the same experience bar setup, and use it to track your memorization progress.

guitar experience bar 201x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The easiest way to memorize complicated things fast.

Each block on the bar is worth 4%. Every time you learn a new chord, check off all the boxes it appears in and fill out the experience bar with a pencil, one for each check box.

As soon as you get to 100% experience, you’ll be able to play in every key!

The Method: What to do every day

I’m not going to explain how chord diagrams work because you’re smart enough to figure it out or use Google, but here’s a diagram that explains which fingers go with which number:

guitar finger numbers How to Learn Guitar Fast (In Less Than Two Weeks)

These are fingers. You use them to play guitar.

This will help make sure you have the right fingers in the right places later on. No need to memorize this chart now.

The Cycle: How To Effectively Memorize 14 Chords

Do this sequence every day for each chord to make sure they stick in your brain and stay in your muscle memory. Let’s use the first chord as an example of what to do.

Instructions:

1. Make sure your guitar is tuned, you should only have to tune it once this entire two week cycle, but check it as often as you feel like.

2. Pull out your phone and set the timer for five minutes.

3. Put your fingers into the shape of a D chord. Here’s what it looks like:

d chord 286x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The D Major Chord

Put your fingers on the neck in the above shape and say “D major” out loud. Make sure your fingers line up with the fingers in the picture. Strum down on the guitar at the same time using your pick. Listen to the recording, does it sound the same? Good.

4. Take your fingers off the neck of the guitar. Repeat steps 3 and 4 until the timer goes off.

5. Set the timer for five minutes again, this time take a break and don’t think about the guitar. Go do literally anything else.

6. Repeat the entire sequence with the D chord three times in a row. Then move on to the next chord and do the same thing.

The Most Efficient Way to Learn Chords:

Day One:

Chords Learned: D, G, and Em

1. The D Chord:

d chord 286x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The D Major Chord

Recording of D (refresh page if widget didn’t load):

2. The G Chord:

G Chord Shape 289x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The G Major Chord

Recording of G (refresh page if widget didn’t load):

3. The Em Chord:

Em chord 300x270 How to Learn Guitar Fast (In Less Than Two Weeks)

The E minor Chord

 Recording of Em (refresh page if widget didn’t load):

Time Required: 1.5 hours
Experience Gained: 36%

New Concept: The Daily Review

After day one, you’ll start each practice session by going over everything you’ve learned so far. Here’s how The Daily Review will play out:

1. Pull out your guitar.
2. Play and say the name of the first chord: “D Major.” Strum the guitar.
3. Switch to the next chord in the sequence. Play and say it’s name “G Major.”
4. Do the same with the third chord and so on until you’ve covered all the chords you’ve learned so far.
5. Repeat the whole sequence five times. Aim for correctness rather than speed.

Eventually you’ll be able to play all the chords you’ve learned both by sequence and key. This repetition is the most important step because it builds muscle memory so you won’t have to think about each chord before you play it. This will make it easier for you to sing on top of your guitar playing later.

Day Two:

Chords Learned: C, Am, and Bm

1. Do The Daily Review for D, G, and Em

2. The C Chord

C Chord Shape 265x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The C Major Chord

 Recording of C (refresh page if widget didn’t load):

3. The Am Chord

Am chord 298x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The A minor Chord

Recording of Am (refresh page if widget didn’t load):

4. The Bm Chord

bm chord How to Learn Guitar Fast (In Less Than Two Weeks)

The B minor chord.

 Recording of Bm (refresh page if widget didn’t load):

Time Required: 2 hours
Experience Gained: 28%

Note: Bm is the first barre chord you’ll learn. This means you bar your index finger across the top of your other fingers. The barre chords are a little harder to get right, but do your best with these. Keep repositioning your fingers until they sound like the recordings.

Day Three:

Chords Learned: A, F#m, and C#m

1. Do The Daily Review for D, G, Em, C, Am and Bm

2. The A chord

A Chord Shape 265x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The A major chord

Recording of A (refresh page if widget didn’t load):

3. The F#m Chord

f sharp minor1 300x300 How to Learn Guitar Fast (In Less Than Two Weeks)

The F#m Chord

Recording of F#m (refresh page if widget didn’t load):

4. The C#m Chord

cm dflat minor guitar chord easy1 300x300 How to Learn Guitar Fast (In Less Than Two Weeks)

A C# minor chord.

Recording of C#m (refresh page if widget didn’t load):

Time Required: 2 hours
Experience Gained: 20%

Day Four:

Chords Learned: Dm, E and F

Welcome to your last day of memorization! You’ve come a long way, but I promise it’s all about to pay off. Just three more to go!

1. Do The Daily Review for D, G, Em, C, Am, Bm, A, F#m, and C#m.

2. The Dm Chord

d minor 1 277x300 How to Learn Guitar Fast (In Less Than Two Weeks)

A D minor chord

Recording of Dm (refresh page if widget didn’t load):

3. The E Chord

E Chord Shape 265x300 How to Learn Guitar Fast (In Less Than Two Weeks)

An E Major Chord

 Recording of E (refresh page if widget didn’t load):

4. The F Chord

f major chord02 How to Learn Guitar Fast (In Less Than Two Weeks)

The F Major Chord

Recording of F (refresh page if widget didn’t load):

Time Required: 2 hours
Experience Gained: 12%

Day Five Through Fourteen:

Run over each chord in the sequence until you can play them without looking at the diagrams or thinking too much.

1. Do The Daily Review for D, G, Em, C, Am, Bm, A, F#m, C#m, Dm, E and F.

Time Required: 1 Hour Each Day

A Note on Strumming

Strum however you want on these chords. As you practice more and play along with songs you like, eventually your strumming and timing will get better and better, but learning the chords will get you 90% of the way to guitar greatness.

What You Need To Buy

I left this materials section until the end of the post so only serious people read it. Here’s what you need, you can get everything on Amazon:

1. Acoustic Guitar$90
2. Cheap Plastic Capo$15
3. A set of Medium Picks$4

Finding Songs to Play

My favorite site for guitar chords is Ultimate Guitar, you should be able to play 90% of the stuff on there now.

For writing your own songs, look into chord progressions. Here’s a good generator. Play the chords in that sequence and sing on top of them. Welcome to the world of songwriting.

Conclusion

Hopefully this helped you. If you have any videos to share of you playing, go ahead and post them, especially if you learned using this method! That would be awesome.

Thanks for reading! You’re the best.

Alex

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